Twitter for Business

The Course

sm_socialstratTwitter is an excellent business tool for companies and organisations if you set the channel up correctly, and connect with the right key influencers and communities of interest (customers etc.) Twitter also has a variety of analytics and social media measurement tools, and combining these with the right content and voice will increase your audience participation on the world’s 4th most active social network. 

What you will learn

  • Learn how to set up Twitter for Business
  • Find and follow customer communities
  • Learn how to create content for Twitter
  • Establish Business vs Personal voice on Twitter
  • Discover how to automate following and content on Twitter
  • How to Measure success through analytics tools
  • Investigate sponsored tweets and verified accounts

Course Content

  • Setting up Twitter and Avoiding Rookie Mistakes
  • Understanding How Communities Evolve and Build on Twitter
  • Improving Tweets for More Engagement and Call To Actions
  • Facebook Advertising for building both awareness, channel and conversions
  • Using Facebook Big Data Marketing Intelligence for targeted segments
  • Facebook Insights – analytic and reports
  • Facebook Advanced – Apps, Coupons and Competitions
  • Case Studies and What to Do and Not Do


  • LOCATION:   Sydney CBD
  • DATE/S: Please enquire
  • TIMES:   1 day – 9am to 5pm
  • TUTOR:   Laurel Papworth
  • FEE:    $550 / $495
  • STUDENTS:    Max 10