Social Media

“Human behaviour flows from three main sources: desire, emotion, and knowledge. ” ― Plato

Social Media Training


sm_allDo you have a Facebook Page or  Twitter account and are wondering where to next? More Likes/Subscribers, more activity and engagement and more competitions? Or should you strategise, plan, run campaigns and strong call to action for sales, promotions, and fundraising? These courses are designed to take you beyond basic updating of Facebook and Twitter into strategies, campaigns and monitoring and measurement tools. 

If you are interested in developing a social media audit, preparing a social media strategy document for engagement or a social media risk analysis including staff guidelines, these workshops are for you. Crisis comms and escalation processes for dealing with negative criticism and online trolls? Writing social media press releases for a social newsroom? we’ve got you covered with hands on courses in developing communities of interest around a product or service, around an industry or topic are available as are in-depth social media measurement and ROI/KPI workshops.

Currently Available Social Media Courses

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Tutor and course designer

The Tutor, Laurel Papworth has 20 years online community management experience, runs Facebook Pages for reality TV shows and is a Forbes Top 50 Social Media Influencer globally and lecturer in social media at The University of Sydney.


laurelLaurel Papworth aka SilkCharm connects with 6.8 million people through social media each month and has been teaching Social Media and Online Community Management at the University of Sydney since 2005. Laurel was named by Forbes Magazine in the Top 50 Social Media Influencers globally and Marketing Magazine named her “Head of Industry, Social Media” for Australia. Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government.  Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been lecturing on online community management at the University of Sydney, AFTRS, UWS etc and she has been managing virtual communities since 1989. Laurel’s blog has been named by AdAge in the Power150 media blogs worldwide and she is in the top 10 bloggers for Australia as well as 100 Most Powerful Women on Twitter.

Some Testimonials:

“I was amazed and enthralled by Laurel’s presentation – she has given me a lot to think about in terms of how we use social media to open our candidate pipelines and connect to the talent we are seeking” – Dana Grgas, AHRI

“Best Talking Heads I have been to”,  Excellent! Very informative and interesting”.  “Engaging, funny and interesting”. “Brilliant and thought provoking.”  Peter Harris, Secretary, Department of Broadband, Communications and the Digital Economy

“Defence Force Recruiting has traditionally eschewed social media, due to its perceived risks and special resourcing requirements. Laurel has helped our organisation to understand the ‘opportunity cost’ of not being involved in social media and the danger of excluding ourselves from the online conversation” – Clayton Wehner, Defence Force Recruiting

“The best and most thought provoking presentation for many months. Slightly scary though” – CEO Insitute

“At INFORUM group’s Social Media Workshop mid-August, Laurel once again demonstrated her depth of knowledge in all areas of social media and why she was named one of Forbes Magazines 2012 Top 50 Social Media Influencers globally”. Jenny Garber, Director, Inforum Group

“Laurel was a wonderful presenter and communicator.  It never felt overwhelming and I believe everyone felt a part of the conversation” – Jason Cupitt, ACON

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