Producing Engaging 2nd Screen TV

The Course

mp_socialtvSocial TV and 2nd Screen is the combination of the reach and power of broadcast TV or film distribution synchronised with community engagement with personal mobile devices to drive loyalty and increase audience. A tightly structured course to introduce you to the complex area of synchronised social networked and game-like activity around TV or film properties. You already have experience with web or mobile applications or have made TV or film and want to build robust services to drive users to contribute, share, play along and become loyal long term fans of your project. 

What you will learn

  • The landscape of Social TV and Film
  • Best practise based on case studies and good research into the area
  • Tools and production methodologies
  • How to develop concepts, technical and your business ROI implementation plan

Course Content

  • Best practise examples and industry case studies
  • Appropriate user experience and target audience
  • Developing strong call to actions and on-going social strategies
  • The technical playing field and existing authoring and delivery tools
  • Community management and synchronous playfulness


  • LOCATION:  Playto Training Centre, Sydney NSW 2008
  • DATE/S: Please enquire
  • TIMES:   3 days – 9.30am to 5pm
  • TUTOR:   Gary Hayes
  • FEE:    Registration $1450 Early Bird $1300
  • STUDENTS:    Max 12