Facebook for Business

The Course

sm_facebookDo you have a Facebook Page but want more Likes and Engagement? This course will take you through 25 key activities to build subscribers, followers and likes/shares/comments increasing your Facebook Optimisation and customer engagement.

What you will learn

  • Create a Facebook Business Page optimised for Edgerank
  • Develop a Conversation Diary with Engagement KPIs
  • Examine Advertising strategies
  • Insights and Analytics
  • Facebook Apps – blog, Instagram

Course Content

  • Facebook for Business – Pages and Timeline (introductory)
  • Improving Status Updates for More Engagement
  • Facebook Advertising for building both awareness, channel and conversions
  • Using Facebook Big Data Marketing Intelligence for targeted segments
  • Facebook Insights – analytic and reports
  • Facebook Advanced – Apps, Coupons and Competitions
  • Case Studies and What to Do and Not Do


  • LOCATION:   Sydney CBD
  • DATE/S: Please enquire pa@laurelpapworth.com
  • TIMES:   1 day – 9am to 5pm
  • TUTOR:   Laurel Papworth
  • FEE:    $550 / $495
  • STUDENTS:    Max 10