“The mind is not a vessel to be filled but a fire to be kindled” – Plato

About Playto

Playto training deliver professional social and multi media courses for small groups in bespoke training facilities in Central Sydney and the Blue Mountains. The company believe in the strength of training through strong foundation principles, focusing on a bigger picture philosophy, key goals and return on investment followed quickly by practical planning and how to implement it in the most efficient ways possible.

The training is delivered on our central Sydney bespoke training room, hired training centres in other city CBDs or by arrangement on corporate premises if group bookings are made. Some of the longer project development labs are at residential and/or retreat locations, in Australia, Bali and other countries.

Social media management  –  Multi platform production


Courses are designer and delivered by world leading practitioners across social media management and multi platform production and storytelling: Laurel Papworth, Gary Hayes and others

Who are we

Laurel Papworth

laurelLaurel Papworth aka SilkCharm connects with 6.8 million people through social media each month and has been teaching Social Media and Online Community Management at the University of Sydney since 2005. Laurel was named by Forbes Magazine in the Top 50 Social Media Influencers globally and Marketing Magazine named her “Head of Industry, Social Media” for Australia. Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government.  Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been lecturing on online community management at the University of Sydney, AFTRS, UWS etc and she has been managing virtual communities since 1989. Laurel’s blog laurelpapworth.com has been named by AdAge in the Power150 media blogs worldwide and she is in the top 10 bloggers for Australia as well as 100 Most Powerful Women on Twitter.

Some Testimonials:

“I was amazed and enthralled by Laurel’s presentation – she has given me a lot to think about in terms of how we use social media to open our candidate pipelines and connect to the talent we are seeking” – Dana Grgas, AHRI

“Best Talking Heads I have been to”,  Excellent! Very informative and interesting”.  “Engaging, funny and interesting”. “Brilliant and thought provoking.”  Peter Harris, Secretary, Department of Broadband, Communications and the Digital Economy

“Defence Force Recruiting has traditionally eschewed social media, due to its perceived risks and special resourcing requirements. Laurel has helped our organisation to understand the ‘opportunity cost’ of not being involved in social media and the danger of excluding ourselves from the online conversation” – Clayton Wehner, Defence Force Recruiting

“The best and most thought provoking presentation for many months. Slightly scary though” – CEO Insitute

“At INFORUM group’s Social Media Workshop mid-August, Laurel once again demonstrated her depth of knowledge in all areas of social media and why she was named one of Forbes Magazines 2012 Top 50 Social Media Influencers globally”. Jenny Garber, Director, Inforum Group

“Laurel was a wonderful presenter and communicator.  It never felt overwhelming and I believe everyone felt a part of the conversation” – Jason Cupitt, ACON

Gary Hayes

gary_seriousGary is an award winning multi-platform producer, author, speaker, educator and Director. He was recently Exec Producer and Mng of Product Development at ABC TV Multi Platform responsible for delivering new editorial formats against ABC TV shows including dual screen, social TV and mobile. He founded the global training group StoryLabs.us in 2010 (previously founding innovation lab LAMP in 2005) growing innovative multi-platform, transmedia productions and is CEO of Multi Platform company MUVEDesign.com creating branded & story based multi platform, augmented reality and virtual worlds for major brands. 

Gary was Senior Development Producer and Manager at the BBC in UK for 8 years – delivering interactive Social TV, broadband internet and emerging platforms to millions of UK users. After 2 years in the US as interactive producer Gary then became the founding director in Australia of the Innovation Training Unit ‘LAMP’ via AFTRS between 2005-10. A Distinguished Talent permanent resident & citizen in Australia he also runs a top ten AdAge Power150 Media & Marketing blog  personalizemedia.com in Australia. Gary designed & lectured on full time multi platform content courses at MetroScreen and AFTRS , has been an International Interactive Emmy juror, adjudicates on several multi-platform funding initiatives and authored several publications on multi platform production and strategy.

Some Testimonials

“He is in short “ahead of his time” and continues to be a thought leader in the multi-discipline areas of digital interactive media.” Brian Seth Hurst, Opp Management Company

“He is an engaging and exceptionally well-prepared lecturer and a world leader in his profession as a transmedia and multiplatform producer and his sound guidance and tuition has fostered emerging young talent.” Bethany Bruce, Metroscreen

“Gary’s classes were always a ”must get to” for me. His patience and tolerance are worthy of a medal! and a great wit adds to the fun.” Susan Schmidt, Professional Writer

“Gary is an innovator, strategist, artist and visionary and I have no doubt he would inspire many through his exceptionally insightful writings and teachings.” Jason Romney, Head of Innovation, Telstra

“Gary was not only a great teacher, organised, efficient and passionate, he was more importantly a great inspiration. His multi platform knowledge and overall creative abilities are extraordinary.” Carolyn Mee

“Gary is an outstanding strategist for cross-platform entertainment with exceptional experience.” Kelly Chapman, Multi Platform Producer

“He helped expand our minds beyond the here and now to also prepare for future developments. The course was practical, intense, inspirational, and unforgettable.” Luci Temple, Independent Film Producer

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