9 Steps of a Social Media Strategy

“The measure of a man is what he does with power.” ― Plato

The Course

Social StrategyBefore you build a social media campaign, you need a strategy. This section takes the student through all nine steps of building a Strategy including: Purpose and Values and determining why and what customers will follow on social media sites, Influencer and Blogger Relationship strategies – how to determine who will help promote your products online and how to encourage Twitter users, and bloggers and Facebook users to connect  with you and the other 7 steps.

What you will learn

  • Work on your own 9 Step Social Media Strategy
  • Explore various options for social media strategies
  • Write and present a strategy paper

Course Content

  • Identifying Purpose and Values in your Online Community
  • Identifying Tribes and Target Segments & Appropriate Platforms and Tools
  • Attention and Voice in Social Media
  • Identifying and Working With Key Influencers & Developing Campaigns
  • Identifying Rituals and Creating A Conversation Diary


  • LOCATION:   Sydney CBD
  • DATE/S: Please enquire pa@laurelpapworth.com
  • TIMES:   1 day – 9am to 5pm
  • TUTOR: Laurel Papworth
  • FEE: $550 / $495
  • STUDENTS:Max 10