5 Steps of a Social Media Campaign

“Those who tell the stories rule society.” – Plato

The Course

sm_campaignYou have a Facebook Page full of updates or Twitter tweets and are now looking for ways to build an engaged community through social media campaigns. These 5 clear steps take you into activities and viral spiked discussions on social media with clients and stakeholders. 

Bring Your Laptop! Computer based course – a power supply is helpful too! We provide the wifi and electricity.

What you will learn

  • Find Brand Influencers
  • Create and share Lists, Groups and Circles of Influence
  • Build and share a social media monitoring dashboard

Course Content

  • Monitoring the Social Media conversations
  • Creating a Brand Voice in Community Discussions
  • Developing Relationships and Brand Influencer Discussions
  • Social Media Promotions and Competitions
  • Measurement of Social Media & KPIs


  • LOCATION:   Sydney CBD
  • DATE/S: Please enquire pa@laurelpapworth.com
  • TIMES:   1 day – 9:30am to 5pm
  • TUTOR: Laurel Papworth
  • FEE: $550 / $495
  • STUDENTS:Max 10