Twitter for Business

The Course Twitter is an excellent business tool for companies and organisations if you set the channel up correctly, and connect with the right key influencers and communities of interest (customers etc.) Twitter also has a variety of analytics and social media measurement tools, and combining these with the right content and voice will increase… Continue reading Twitter for Business

Facebook for Business

The Course Do you have a Facebook Page but want more Likes and Engagement? This course will take you through 25 key activities to build subscribers, followers and likes/shares/comments increasing your Facebook Optimisation and customer engagement. What you will learn Create a Facebook Business Page optimised for Edgerank Develop a Conversation Diary with Engagement KPIs… Continue reading Facebook for Business

9 Steps of a Social Media Strategy

“The measure of a man is what he does with power.” ― Plato The Course Before you build a social media campaign, you need a strategy. This section takes the student through all nine steps of building a Strategy including: Purpose and Values and determining why and what customers will follow on social media sites, Influencer and… Continue reading 9 Steps of a Social Media Strategy

5 Steps of a Social Media Campaign

“Those who tell the stories rule society.” – Plato The Course You have a Facebook Page full of updates or Twitter tweets and are now looking for ways to build an engaged community through social media campaigns. These 5 clear steps take you into activities and viral spiked discussions on social media with clients and… Continue reading 5 Steps of a Social Media Campaign

Producing Engaging 2nd Screen TV

The Course Social TV and 2nd Screen is the combination of the reach and power of broadcast TV or film distribution synchronised with community engagement with personal mobile devices to drive loyalty and increase audience. A tightly structured course to introduce you to the complex area of synchronised social networked and game-like activity around TV or… Continue reading Producing Engaging 2nd Screen TV

Multi Platform Production 101

You are already very familiar with TV, Film or Radio production but need to understand digital content production for multi platform. You are about to construct a project or story that needs a realistic production plan linked to a strategic framework across multiple devices and channels. Finally you want to know the financial and time resource implications of creating full-blown transmedia, multi platform services.
Equips you with the skills to approach multi platform production much more confidently
Helps you make decisions on which platforms are most realistic and within budget
Create meaningful story worlds for your new and existing audiences.