This workshop is for small groups to set up a Social Media Press Room with Social Media Press Releases integrated with Facebook & Twitter. Includes Measurement.
Sydney course: LinkedIn for Financial Services, Advisors and Accountants. Social media professional workshops and training.
The Course Twitter is an excellent business tool for companies and organisations if you set the channel up correctly, and connect with the right key influencers and communities of interest (customers etc.) Twitter also has a variety of analytics and social media measurement tools, and combining these with the right content and voice will increase… Continue reading Twitter for Business
The Course Do you have a Facebook Page but want more Likes and Engagement? This course will take you through 25 key activities to build subscribers, followers and likes/shares/comments increasing your Facebook Optimisation and customer engagement. What you will learn Create a Facebook Business Page optimised for Edgerank Develop a Conversation Diary with Engagement KPIs… Continue reading Facebook for Business
“The measure of a man is what he does with power.” ― Plato The Course Before you build a social media campaign, you need a strategy. This section takes the student through all nine steps of building a Strategy including: Purpose and Values and determining why and what customers will follow on social media sites, Influencer and… Continue reading 9 Steps of a Social Media Strategy
“Those who tell the stories rule society.” – Plato The Course You have a Facebook Page full of updates or Twitter tweets and are now looking for ways to build an engaged community through social media campaigns. These 5 clear steps take you into activities and viral spiked discussions on social media with clients and… Continue reading 5 Steps of a Social Media Campaign
The Course Social TV and 2nd Screen is the combination of the reach and power of broadcast TV or film distribution synchronised with community engagement with personal mobile devices to drive loyalty and increase audience. A tightly structured course to introduce you to the complex area of synchronised social networked and game-like activity around TV or… Continue reading Producing Engaging 2nd Screen TV
“Then the case is the same in all the other arts for the orator and his rhetoric; there is no need to know the truth of the actual matters, but one merely needs to have discovered some device of persuasion which will make one appear to those who do not know to know better than… Continue reading Multi Platform: Create, Plan, Pitch
The Course As a creative producer, director or writer you have not been exposed to much of the production technologies across multi platform, but feel you need to be aware of the potential for current and future projects. Although you are unlikely to be involved in any hands-on technical development you need to know some… Continue reading Multi Platform Technology 101
The Course You are a linear producer, writer or marketeer and want to use transmedia techniques to attract and/or grow audiences. Most multi platform projects begin with a primary or main platform and this is usually linear, TV, film, book or radio show. Often the web, mobile, game or other platforms are used to promote… Continue reading Multi Platform Strategy & Campaign