The Course

Many Corporate, Government and NGOs are using blogging platforms as free or low cost social media press rooms. Learn how to write a social media press release, host it for free and then what tools will help distribute that press release across social media platforms for community engagement and distribution.  

Bring Your Laptop! Computer based course – a power supply is helpful too! We provide the wifi and electricity.

What you will learn

• Create an online press room suitable for business or organisations in WordPress.
• Write and publish a social media press release, including video, photos, infographics and lists
• Enable the Facebook and Twitter addons for social network distribution.
• Measure the impact of the press release in social networks and online communities.

Course Content

• Setting up your online press room – hosting your own or hosted services.
• Creating the new site and naming it.
• Choosing and editing a theme, adding widgets and company backstory.
• Writing your press release in blog posts, style and subjects for popular discussion.
• Embedding video and photos.
• The author and backstory. Importance of the About page.
• Managing the commenters – moderating community.
• Social Media Diary – setting up a calendar to gain an audience.

Details

• LOCATION:   Sydney CBD
• DATE/S: Please enquire pa@laurelpapworth.com
• TIMES:   1 day – 9:30am to 5pm
• TUTOR:   Laurel Papworth
• FEE:    $550 / $495
• STUDENTS:    Max 10

The Course

The most valuable part of building a business for financial services are clients that suggest him or her to THEIR clients and colleagues. Word of mouth is a powerful recommendation and referral system – and LinkedIn is THE most powerful word of mouth social network for businesses.
This course will show you how to utilize properly the core features of LinkedIn for professional work, for recruitment, for Business to Business Referral and to show expertise, leadership and connections. Learn about

What you will learn

• Discover new clients and leverage current connections
• Expand your LinkedIn networks globally thus opening up opportunities on an international scale.
• Show a professional first impression and make it count: etiquette, personal and corporate profiles in LinkedIn
• Use the community features to gain referrals and contacts
• Build your reputation as a knowledge leader, accounting troubleshooter and/or experienced consultant
• Automate LinkedIn activities to save time and yet provide relevant content and responses.

Course Content

• Professional Profile – Have I done it right? How do I: Write an update? Add someone? Delete someone? Does it look professional?
• Groups – What is the connection between Promotion vs Engagement, What is the Etiquette & how do I not be blamed for spamming, how do I find the right group?
• Business Pages – What does a Company Page look like? Why have a company Page? How do I get people to follow the page?
• Advanced Search – how do I find the people buying my product? How do I find purchasing managers for my product and services in Melbourne, Seoul, London? What connection do they have with me?
• Ads & Sponsored Posts – What sort of things could I advertise? How effective are LinkedIn Ads? How do I set an ad up and measure it?
• Premium Accts/Personal Plus – do I need it? What do I get? Should I bother with paying?
• Recommendations – What use are they? How do I get them? Are they spam?How do I show and hide recommendations?
• Adding Apps – what apps should I add to my LinkedIn page, how do they compare with Facebook apps?
• What statistics and Analytics are important? What tools should I use?
• Strategy and Tools- How do I integrate LinkediN with my other social media, with my dashboards and measurement tools?ot Do

Details

• LOCATION:   Sydney CBD
• DATE/S: Please enquire pa@laurelpapworth.com
• TIMES:   2 day – 9:30am to 5pm
• TUTOR:   Laurel Papworth
• FEE: Registration $1050 Early Bird $920
• STUDENTS:    Max 10

The Course

Twitter is an excellent business tool for companies and organisations if you set the channel up correctly, and connect with the right key influencers and communities of interest (customers etc.) Twitter also has a variety of analytics and social media measurement tools, and combining these with the right content and voice will increase your audience participation on the world’s 4th most active social network. 

What you will learn

• Learn how to set up Twitter for Business
• Find and follow customer communities
• Learn how to create content for Twitter
• Establish Business vs Personal voice on Twitter
• Discover how to automate following and content on Twitter
• How to Measure success through analytics tools
• Investigate sponsored tweets and verified accounts

Course Content

• Setting up Twitter and Avoiding Rookie Mistakes
• Understanding How Communities Evolve and Build on Twitter
• Improving Tweets for More Engagement and Call To Actions
• Facebook Advertising for building both awareness, channel and conversions
• Using Facebook Big Data Marketing Intelligence for targeted segments
• Facebook Insights – analytic and reports
• Facebook Advanced – Apps, Coupons and Competitions
• Case Studies and What to Do and Not Do

Details

• LOCATION:   Sydney CBD
• DATE/S: Please enquire pa@laurelpapworth.com
• TIMES:   1 day – 9am to 5pm
• TUTOR:   Laurel Papworth
• FEE:    $550 / $495
• STUDENTS:    Max 10

The Course

Do you have a Facebook Page but want more Likes and Engagement? This course will take you through 25 key activities to build subscribers, followers and likes/shares/comments increasing your Facebook Optimisation and customer engagement.

What you will learn

• Create a Facebook Business Page optimised for Edgerank
• Develop a Conversation Diary with Engagement KPIs
• Examine Advertising strategies
• Insights and Analytics
• Facebook Apps – blog, Instagram

Course Content

• Facebook for Business – Pages and Timeline (introductory)
• Improving Status Updates for More Engagement
• Facebook Advertising for building both awareness, channel and conversions
• Using Facebook Big Data Marketing Intelligence for targeted segments
• Facebook Insights – analytic and reports
• Facebook Advanced – Apps, Coupons and Competitions
• Case Studies and What to Do and Not Do

Details

• LOCATION:   Sydney CBD
• DATE/S: Please enquire pa@laurelpapworth.com
• TIMES:   1 day – 9am to 5pm
• TUTOR:   Laurel Papworth
• FEE:    $550 / $495
• STUDENTS:    Max 10

“The measure of a man is what he does with power.” ― Plato

The Course

Before you build a social media campaign, you need a strategy. This section takes the student through all nine steps of building a Strategy including: Purpose and Values and determining why and what customers will follow on social media sites, Influencer and Blogger Relationship strategies – how to determine who will help promote your products online and how to encourage Twitter users, and bloggers and Facebook users to connect  with you and the other 7 steps.

What you will learn

• Work on your own 9 Step Social Media Strategy
• Explore various options for social media strategies
• Write and present a strategy paper

Course Content

• Identifying Purpose and Values in your Online Community
• Identifying Tribes and Target Segments & Appropriate Platforms and Tools
• Attention and Voice in Social Media
• Identifying and Working With Key Influencers & Developing Campaigns
• Identifying Rituals and Creating A Conversation Diary

Details

• LOCATION:   Sydney CBD
• DATE/S: Please enquire pa@laurelpapworth.com
• TIMES:   1 day – 9am to 5pm
• TUTOR: Laurel Papworth
• FEE: $550 / $495
• STUDENTS:Max 10

“Those who tell the stories rule society.” – Plato

The Course

You have a Facebook Page full of updates or Twitter tweets and are now looking for ways to build an engaged community through social media campaigns. These 5 clear steps take you into activities and viral spiked discussions on social media with clients and stakeholders. 

Bring Your Laptop! Computer based course – a power supply is helpful too! We provide the wifi and electricity.

What you will learn

• Find Brand Influencers
• Create and share Lists, Groups and Circles of Influence
• Build and share a social media monitoring dashboard

Course Content

• Monitoring the Social Media conversations
• Creating a Brand Voice in Community Discussions
• Developing Relationships and Brand Influencer Discussions
• Social Media Promotions and Competitions
• Measurement of Social Media & KPIs

Details

• LOCATION:   Sydney CBD
• DATE/S: Please enquire pa@laurelpapworth.com
• TIMES:   1 day – 9:30am to 5pm
• TUTOR: Laurel Papworth
• FEE: $550 / $495
• STUDENTS:Max 10

The Course

Social TV and 2nd Screen is the combination of the reach and power of broadcast TV or film distribution synchronised with community engagement with personal mobile devices to drive loyalty and increase audience. A tightly structured course to introduce you to the complex area of synchronised social networked and game-like activity around TV or film properties. You already have experience with web or mobile applications or have made TV or film and want to build robust services to drive users to contribute, share, play along and become loyal long term fans of your project. 

What you will learn

• The landscape of Social TV and Film
• Best practise based on case studies and good research into the area
• Tools and production methodologies
• How to develop concepts, technical and your business ROI implementation plan

Course Content

• Best practise examples and industry case studies
• Appropriate user experience and target audience
• Developing strong call to actions and on-going social strategies
• The technical playing field and existing authoring and delivery tools
• Community management and synchronous playfulness

Details

• LOCATION:  Playto Training Centre, Sydney NSW 2008
• DATE/S: Please enquire gary@muvedesign.com
• TIMES:   3 days – 9.30am to 5pm
• TUTOR:   Gary Hayes
• FEE:    Registration $1450 Early Bird $1300
• STUDENTS:    Max 12

“Then the case is the same in all the other arts for the orator and his rhetoric; there is no need to know the truth of the actual matters, but one merely needs to have discovered some device of persuasion which will make one appear to those who do not know to know better than those who know.” – Plato

The Course

You have a linear project and need to not only develop it into a multi platform concept but confidently present that to potential funders or stakeholders. The project requires some critical thinking in what extra or new core elements make most sense and will produce more engagement around your story world. Finally you need to build structure around your transmedia implementation plan and bible as well as identifying the unique selling proposition which you will present.

What you will learn

• Identify the USP in your project
• Build a strong concept and implementation plan
• Get presentation ready to take your idea to investors or stakeholders

Course Content

• User Centric Conceptual Development for Transmedia 
• The Realities and Scope of Multi Platform and Finding Your USP
• Developing a Strategic Framework and Visualising Distributed Story Structure
• Planning Your Presentation and Identifying Goals
• Presenting Complexity, Best Techniques for Multi Platform & Pitch Exercises 
• Next Steps – Taking Your Unique Project to Market

Details

• LOCATION:  Playto Training Centre, 1 Pine St, Chippendale, Sydney NSW 2008
• DATE/S:  enquire gary@muvedesign.com
• TIMES:   3 days – 9.30am to 5pm
• TUTOR:   Gary Hayes
• FEE:    Registration $1650 Early Bird $1500
• STUDENTS:    Max 12

The Course

As a creative producer, director or writer you have not been exposed to much of the production technologies across multi platform, but feel you need to be aware of the potential for current and future projects. Although you are unlikely to be involved in any hands-on technical development you need to know some of the key possibilities but also the budget and resource implications of choosing to develop a multi platform service that may include three or more interconnected builds across a multitude of devices. As a developer already in one field you are thinking about cross-skilling and may be looking at higher level roles such as Technical Evangelist.

What you will learn

• How to become a Technical Evangelist
• Understanding available open and proprietary technology and backend / front end systems
• How to use production management and authoring tools
• How to write a technical specification

Course Content

• The Multi Platform Technology Universe
• Backend and Front End Tech
• Distribution Channels and Front End Devices
• Development Tools across web, mobile, game, AR, virtual worlds and more
• Management Tools across Real Time Services
• APIs and Existing Web Services

Details

• LOCATION:  Playto Training Centre, Sydney NSW 2008
• DATE/S: Please enquire gary@muvedesign.com
• TIMES:   9.30am to 5pm
• TUTOR:   Gary Hayes
• FEE:    Registration $550 Early Bird $495
• STUDENTS:    Max 16

The Course

You are a linear producer, writer or marketeer and want to use transmedia techniques to attract and/or grow audiences. Most multi platform projects begin with a primary or main platform and this is usually linear, TV, film, book or radio show. Often the web, mobile, game or other platforms are used to promote and draw audiences to this main property and this is where a solid understanding of the field along with a clear strategy is critical. This two day course goes from introducing successful case studies through to designing a multi platform campaign around your own property or a given brief. 

What you will learn

• The principles of good multi platform, user centric design
• How to research and reach your multi platform audience
• What are the most appropriate platforms for your type of property, product or service
• How to clearly document a strategy and business plan
• How to write an implementation plan and tech spec

Course Content

• Introduction to the Multi Platform universe and best practise 
• The importance of user research, focus and other ‘reach’ testing methodologies
• Designing experiences using transmedia techniques and game mechanics
• Strategic design and multi platform bible documentation
• From Story world through to technical specification
• Exercises in brief responses, pitching and presenting campaign ideas

Details

• LOCATION:  Playto Training Centre, Sydney NSW 2008
• DATE/S: Please enquire gary@muvedesign.com
• TIMES:   9.30am to 5pm
• TUTOR:   Gary Hayes
• FEE:    Registration $1050 Early Bird $920
• STUDENTS:    Max 12