Experiential Project Development Lab

“Let your children’s lessons take the form of play. You will learn more about their natural abilities that way.” – Plato

The Course

mp_labThis is an intensive multiple project development week, tailor-made and/or following a tried and tested structure for your organisation or production company. A combination of focused presentations, 1-on-1 mentoring and various exercises help you quickly develop strong multi platform ideas around your story, product or service. Ideally suited to those projects who have a clear brand or story world and who want to efficiently develop a multi platform USP, campaign strategy and/or strong presentation of it to stakeholders. With experience of running these for over 15 years Gary Hayes directs with passion, creativity, innovation and practical industrial experience.

What you will learn

  • Develop the best multi platform experience around your properties
  • Production and technical know how
  • Create a multi platform business plan & user journey
  • Present the proposition at the highest level

Course Content

  • Presentations across mobile, web, games and social TV services
  • Exercises to tease out the best ideas around your property
  • Specialised mentoring across concepts, story, research, business & production
  • Tutoring in presenting your project
  • Extensive course notes and advise pre and post the lab
  • Working with other projects and briefs to hone your development skills


  • LOCATION:  Residential, equivalent or company venue
  • DATE/S:   Contact Gary@muvedesign.com
  • TIMES:   9.30am to 5pm
  • DIRECTOR:   Gary Hayes
  • FEE: Between $2700 – $4100 pp
  • STUDENTS:    Max 24 participants 8 mentors
  • NEXT STEPS: Please make enquires via team@playto.com.au