Engagement using Game Mechanics

“You can discover more about a person in an hour of play than in a year of conversation.” ― Plato

The Course

mp_gameFor existing mobile, web, TV multi platform producers who want to improve the ‘play’ element of their property. Even if it is not game-like it still needs game mechanic thinking and for any multi platform project to be successful it must keep the users engaged while they are there and motivate them to return. Along with strong call-to-actions and a solid interactive experience there must be a well thought through long term gamification strategy. This course introduces you to the process of developing game play, level design, appropriate reward and social integration.

What you will learn

  • A creative process to apply gamification to existing and future story and utility projects
  • Understand game-like technical architectures
  • How to document and specify your gamification strategy and implementation plan
  • ROI, strategic and business planning

Course Content

  • Best practise and case studies in game mechanic design and implementation
  • Exercise in best reward for your property and social vs prize/badges
  • How to personalise the experience for users and user research
  • Introduction to the technical architecture and systems for efficient game systems
  • How to manage multi user communities and understand social network APIs
  • Documentation for developers and user journey mapping


  • LOCATION:  Playto Training Centre, Sydney NSW 2008
  • DATE/S:   Contact gary@muvedesign.com
  • TIMES:   9.30am to 5pm
  • TUTOR:   Gary Hayes
  • FEE: Registration $1050 Early Bird $920
  • STUDENTS:    Max 15