Social TV and 2nd Screen is the combination of the reach and power of broadcast TV or film distribution synchronised with community engagement with personal mobile devices to drive loyalty and increase audience. A tightly structured course to introduce you to the complex area of synchronised social networked and game-like activity around TV or film properties. You already have experience with web or mobile applications or have made TV or film and want to build robust services to drive users to contribute, share, play along and become loyal long term fans of your project. 

What you will learn

• The landscape of Social TV and Film
• Best practise based on case studies and good research into the area
• Tools and production methodologies
• How to develop concepts, technical and your business ROI implementation plan

Course Content

• Best practise examples and industry case studies
• Appropriate user experience and target audience
• Developing strong call to actions and on-going social strategies
• The technical playing field and existing authoring and delivery tools
• Community management and synchronous playfulness

Details

• LOCATION:  Playto Training Centre, Sydney NSW 2008
• DATE/S: Please enquire gary@muvedesign.com
• TIMES:   3 days – 9.30am to 5pm
• TUTOR:   Gary Hayes
• FEE:    Registration $1450 Early Bird $1300
• STUDENTS:    Max 12

“Then the case is the same in all the other arts for the orator and his rhetoric; there is no need to know the truth of the actual matters, but one merely needs to have discovered some device of persuasion which will make one appear to those who do not know to know better than those who know.” – Plato

The Course

You have a linear project and need to not only develop it into a multi platform concept but confidently present that to potential funders or stakeholders. The project requires some critical thinking in what extra or new core elements make most sense and will produce more engagement around your story world. Finally you need to build structure around your transmedia implementation plan and bible as well as identifying the unique selling proposition which you will present.

What you will learn

• Identify the USP in your project
• Build a strong concept and implementation plan
• Get presentation ready to take your idea to investors or stakeholders

Course Content

• User Centric Conceptual Development for Transmedia 
• The Realities and Scope of Multi Platform and Finding Your USP
• Developing a Strategic Framework and Visualising Distributed Story Structure
• Planning Your Presentation and Identifying Goals
• Presenting Complexity, Best Techniques for Multi Platform & Pitch Exercises 
• Next Steps – Taking Your Unique Project to Market

Details

• LOCATION:  Playto Training Centre, 1 Pine St, Chippendale, Sydney NSW 2008
• DATE/S:  enquire gary@muvedesign.com
• TIMES:   3 days – 9.30am to 5pm
• TUTOR:   Gary Hayes
• FEE:    Registration $1650 Early Bird $1500
• STUDENTS:    Max 12

As a creative producer, director or writer you have not been exposed to much of the production technologies across multi platform, but feel you need to be aware of the potential for current and future projects. Although you are unlikely to be involved in any hands-on technical development you need to know some of the key possibilities but also the budget and resource implications of choosing to develop a multi platform service that may include three or more interconnected builds across a multitude of devices. As a developer already in one field you are thinking about cross-skilling and may be looking at higher level roles such as Technical Evangelist.

What you will learn

• How to become a Technical Evangelist
• Understanding available open and proprietary technology and backend / front end systems
• How to use production management and authoring tools
• How to write a technical specification

Course Content

• The Multi Platform Technology Universe
• Backend and Front End Tech
• Distribution Channels and Front End Devices
• Development Tools across web, mobile, game, AR, virtual worlds and more
• Management Tools across Real Time Services
• APIs and Existing Web Services

Details

• LOCATION:  Playto Training Centre, Sydney NSW 2008
• DATE/S: Please enquire gary@muvedesign.com
• TIMES:   9.30am to 5pm
• TUTOR:   Gary Hayes
• FEE:    Registration $550 Early Bird $495
• STUDENTS:    Max 16

You are a linear producer, writer or marketeer and want to use transmedia techniques to attract and/or grow audiences. Most multi platform projects begin with a primary or main platform and this is usually linear, TV, film, book or radio show. Often the web, mobile, game or other platforms are used to promote and draw audiences to this main property and this is where a solid understanding of the field along with a clear strategy is critical. This two day course goes from introducing successful case studies through to designing a multi platform campaign around your own property or a given brief. 

What you will learn

• The principles of good multi platform, user centric design
• How to research and reach your multi platform audience
• What are the most appropriate platforms for your type of property, product or service
• How to clearly document a strategy and business plan
• How to write an implementation plan and tech spec

Course Content

• Introduction to the Multi Platform universe and best practise 
• The importance of user research, focus and other ‘reach’ testing methodologies
• Designing experiences using transmedia techniques and game mechanics
• Strategic design and multi platform bible documentation
• From Story world through to technical specification
• Exercises in brief responses, pitching and presenting campaign ideas

Details

• LOCATION:  Playto Training Centre, Sydney NSW 2008
• DATE/S: Please enquire gary@muvedesign.com
• TIMES:   9.30am to 5pm
• TUTOR:   Gary Hayes
• FEE:    Registration $1050 Early Bird $920
• STUDENTS:    Max 12

“The direction in which education starts a man will determine his future in life” - Plato

The Course

You are already very familiar with TV, Film or Radio production but need to understand digital content production for multi platform. You are about to construct a project or story that needs a realistic production plan linked to a strategic framework across multiple devices and channels. Finally you want to know how to reach and grow users, marketing financial and time resource implications of creating full-blown transmedia, multi platform services.

What you will learn

• Equips you with the skills to approach multi platform production much more confidently
• Helps you make decisions on which platforms are most realistic and within budget
• Create meaningful story worlds for your new  and existing audiences.

Course Content

• The Multi Platform Production Universe
• Where the New Audiences Are
• Developing Distributed Storytelling
• Research and User Testing
• Resource and Budgeting Mobile, Web, Tablet, Games and Advanced Platforms
• Backend Systems and Delivery Planning
• Multi Platform Project Cycle Planning
• On-going Service Development and Monitoring

Details

• LOCATION:  Playto Training Centre Sydney NSW 2008
• DATE/S: Please enquire gary@muvedesign.com
• TIMES:   2 days – 9.30am to 5pm
• TUTOR:   Gary Hayes
• FEE:    Registration $1050 Early Bird $900
• STUDENTS:    Max 15

Augmented reality is simply the layering of digital media over the real world using devices that have cameras and display screens. A relatively new field that when done well can create a very immersive experience for users but when done badly can be counter productive. The one day course will introduce you to best practise and case studies, the various available platforms and tools and help you design a concept from the ground up or based on your existing project.

What you will learn

• The broad universe of services AR covers
• How to design and build an Augmented Reality service
• What works and what doesn’t from a user perspective
• An understanding of the best tech, tools and backend
• Best ways to present an idea to investor or stakeholders

Course Content

• Defining the various creative types and business uses of Augmented Reality
• Best practise case studies and up to date user research
• The technical environment, software and device capabilities
• Exercise in how to design an exciting AR service app or utility
• How to take a brief or existing project and design an AR property that is either promotion, standalone experience or educational/utility
• Presenting complex AR in the best way possible

Details

• LOCATION:  Playto Training Centre, Sydney NSW 2008
• DATE/S:   Contact gary@muvedesign.com
• TIMES:   9.30am to 5pm
• TUTOR:   Gary Hayes
• FEE:    Registration $550 Early Bird $495
• STUDENTS:    Max 15

“Let your children’s lessons take the form of play. You will learn more about their natural abilities that way.” - Plato

The Course

This is an intensive multiple project development week, tailor-made and/or following a tried and tested structure for your organisation or production company. A combination of focused presentations, 1-on-1 mentoring and various exercises help you quickly develop strong multi platform ideas around your story, product or service. Ideally suited to those projects who have a clear brand or story world and who want to efficiently develop a multi platform USP, campaign strategy and/or strong presentation of it to stakeholders. With experience of running these for over 15 years Gary Hayes directs with passion, creativity, innovation and practical industrial experience.

What you will learn

• Develop the best multi platform experience around your properties
• Production and technical know how
• Create a multi platform business plan & user journey
• Present the proposition at the highest level

Course Content

• Presentations across mobile, web, games and social TV services
• Exercises to tease out the best ideas around your property
• Specialised mentoring across concepts, story, research, business & production
• Tutoring in presenting your project
• Extensive course notes and advise pre and post the lab
• Working with other projects and briefs to hone your development skills

Details

• LOCATION:  Residential, equivalent or company venue
• DATE/S:   Contact Gary@muvedesign.com
• TIMES:   9.30am to 5pm
• DIRECTOR:   Gary Hayes
• FEE: Between $2700 – $4100 pp
• STUDENTS:    Max 24 participants 8 mentors
• NEXT STEPS: Please make enquires via team@playto.com.au

“You can discover more about a person in an hour of play than in a year of conversation.” ― Plato

The Course

For existing mobile, web, TV multi platform producers who want to improve the ‘play’ element of their property. Even if it is not game-like it still needs game mechanic thinking and for any multi platform project to be successful it must keep the users engaged while they are there and motivate them to return. Along with strong call-to-actions and a solid interactive experience there must be a well thought through long term gamification strategy. This course introduces you to the process of developing game play, level design, appropriate reward and social integration.

What you will learn

• A creative process to apply gamification to existing and future story and utility projects
• Understand game-like technical architectures
• How to document and specify your gamification strategy and implementation plan
• ROI, strategic and business planning

Course Content

• Best practise and case studies in game mechanic design and implementation
• Exercise in best reward for your property and social vs prize/badges
• How to personalise the experience for users and user research
• Introduction to the technical architecture and systems for efficient game systems
• How to manage multi user communities and understand social network APIs
• Documentation for developers and user journey mapping

Details

• LOCATION:  Playto Training Centre, Sydney NSW 2008
• DATE/S:   Contact gary@muvedesign.com
• TIMES:   9.30am to 5pm
• TUTOR:   Gary Hayes
• FEE: Registration $1050 Early Bird $920
• STUDENTS:    Max 15