“The measure of a man is what he does with power.” ― Plato
The Course
Before you build a social media campaign, you need a strategy. This section takes the student through all nine steps of building a Strategy including: Purpose and Values and determining why and what customers will follow on social media sites, Influencer and Blogger Relationship strategies – how to determine who will help promote your products online and how to encourage Twitter users, and bloggers and Facebook users to connect with you and the other 7 steps.
What you will learn
- Work on your own 9 Step Social Media Strategy
- Explore various options for social media strategies
- Write and present a strategy paper
Course Content
- Identifying Purpose and Values in your Online Community
- Identifying Tribes and Target Segments & Appropriate Platforms and Tools
- Attention and Voice in Social Media
- Identifying and Working With Key Influencers & Developing Campaigns
- Identifying Rituals and Creating A Conversation Diary
Details
- LOCATION: Sydney CBD
- DATE/S: Please enquire pa@laurelpapworth.com
- TIMES: 1 day – 9am to 5pm
- TUTOR: Laurel Papworth
- FEE: $550 / $495
- STUDENTS:Max 10