Playto Training

Current Courses

Shares

arrow

Multi Platform: Create, Plan, Pitch

Australia, Europe, Asia
close
About this course:
You have a linear project and need to not only develop it into a multi platform concept but confidently present that to potential funders or stakeholders. The project requires some critical thinking in what extra or new core elements make most sense and will produce more engagement around your story world. Finally you need to build structure around your transmedia implementation plan and bible as well as identifying the unique selling proposition which you will present.

What you will learn

  • Identify the USP in your project
  • Build a strong concept and implementation plan
  • Get presentation ready to take your idea to investors or stakeholders
arrow

Multi Platform Technology 101

Australia
close
About this course:
As a creative producer, director or writer you have not been exposed to much of the production technologies across multi platform, but feel you need to be aware of the potential for current and future projects. Although you are unlikely to be involved in any hands-on technical development you need to know some of the key possibilities but also the budget and resource implications of choosing to develop a multi platform service that may include three or more interconnected builds across a multitude of devices. As a developer already in one field you are thinking about cross-skilling and may be looking at higher level roles such as Technical Evangelist.

What you will learn

  • How to become a Technical Evangelist
  • Understanding available open and proprietary technology and backend / front end systems
  • How to use production management and authoring tools
  • How to write a technical specification
arrow

Multi Platform Production 101

Australia, Europe
close
About this course:
You are already very familiar with TV, Film or Radio production but need to understand digital content production for multi platform. You are about to construct a project or story that needs a realistic production plan linked to a strategic framework across multiple devices and channels. Finally you want to know how to reach and grow users, marketing financial and time resource implications of creating full-blown transmedia, multi platform services.
arrow

Producing Engaging 2nd Screen TV

Australia
close
About this course:
Social TV and 2nd Screen is the combination of the reach and power of broadcast TV or film distribution synchronised with community engagement with personal mobile devices to drive loyalty and increase audience. A tightly structured course to introduce you to the complex area of synchronised social networked and game-like activity around TV or film properties. You already have experience with web or mobile applications or have made TV or film and want to build robust services to drive users to contribute, share, play along and become loyal long term fans of your project. 

What you will learn

  • The landscape of Social TV and Film
  • Best practise based on case studies and good research into the area
  • Tools and production methodologies
  • How to develop concepts, technical and your business ROI implementation plan
arrow

Engagement using Game Mechanics

Australia
close
About this course:
This course introduces you to the process of developing game play, level design, appropriate reward and social integration.
arrow

Intro to Augmented Reality Production

Fri 3 Jul 2015 Sydney
close
About this course:
Augmented reality is simply the layering of digital media over the real world using devices that have cameras and display screens. A relatively new field that when done well can create a very immersive experience for users but when done badly can be counter productive. The one day course will introduce you to best practise and case studies, the various available platforms and tools and help you design a concept from the ground up or based on your existing project.

What you will learn

  • The broad universe of services AR covers
  • How to design and build an Augmented Reality service
  • What works and what doesn’t from a user perspective
  • An understanding of the best tech, tools and backend
  • Best ways to present an idea to investor or stakeholders
arrow

Multi Platform Strategy & Campaign

Australia
close
About this course:
You are a linear producer, writer or marketeer and want to use transmedia techniques to attract and/or grow audiences. Most multi platform projects begin with a primary or main platform and this is usually linear, TV, film, book or radio show. Often the web, mobile, game or other platforms are used to promote and draw audiences to this main property and this is where a solid understanding of the field along with a clear strategy is critical. This two day course goes from introducing successful case studies through to designing a multi platform campaign around your own property or a given brief. 

What you will learn

  • The principles of good multi platform, user centric design
  • How to research and reach your multi platform audience
  • What are the most appropriate platforms for your type of property, product or service
  • How to clearly document a strategy and business plan
  • How to write an implementation plan and tech spec
arrow

9 Steps of a Social Media Strategy

Enquire
close
About this course:
Before you build a social media campaign, you need a strategy. This section takes the student through all nine steps of building a Strategy including: Purpose and Values and determining why and what customers will follow on social media sites, Influencer and Blogger Relationship strategies – how to determine who will help promote your products online and how to encourage Twitter users, and bloggers and Facebook users to connect  with you and the other 7 steps.

What you will learn

  • Work on your own 9 Step Social Media Strategy
  • Explore various options for social media strategies
  • Write and present a strategy paper

Course Content

  • Identifying Purpose and Values in your Online Community
  • Identifying Tribes and Target Segments & Appropriate Platforms and Tools
  • Attention and Voice in Social Media
  • Identifying and Working With Key Influencers & Developing Campaigns
  • Identifying Rituals and Creating A Conversation Diary
arrow

Facebook for Business

Enquire
close
About this course:
Do you have a Facebook Page but want more Likes and Engagement? This course will take you through 25 key activities to build subscribers, followers and likes/shares/comments increasing your Facebook Optimisation and customer engagement.

What you will learn

  • Create a Facebook Business Page optimised for Edgerank
  • Develop a Conversation Diary with Engagement KPIs
  • Examine Advertising strategies
  • Insights and Analytics
  • Facebook Apps - blog, Instagram
arrow

LinkedIn For Financial Services

Enquire
close
About this course:
Sydney course: LinkedIn for Financial Services, Advisors and Accountants. Social media professional workshops and training.
arrow

Experiential Project Development Lab

Enquire
close
About this course:
This is an intensive multiple project development week, tailor-made and/or following a tried and tested structure for your organisation or production company. A combination of focused presentations, 1-on-1 mentoring and various exercises help you quickly develop strong multi platform ideas around your story, product or service. Ideally suited to those projects who have a clear brand or story world and who want to efficiently develop a multi platform USP, campaign strategy and/or strong presentation of it to stakeholders. With experience of running these for over 15 years Gary Hayes directs with passion, creativity, innovation and practical industrial experience.

What you will learn

  • Develop the best multi platform experience around your properties
  • Production and technical know how
  • Create a multi platform business plan & user journey
  • Present the proposition at the highest level
arrow

Twitter for Business

Enquire
close
About this course:
Twitter is an excellent business tool for companies and organisations if you set the channel up correctly, and connect with the right key influencers and communities of interest (customers etc.) Twitter also has a variety of analytics and social media measurement tools, and combining these with the right content and voice will increase your audience participation on the world's 4th most active social network. 

What you will learn

  • Learn how to set up Twitter for Business
  • Find and follow customer communities
  • Learn how to create content for Twitter
  • Establish Business vs Personal voice on Twitter
  • Discover how to automate following and content on Twitter
  • How to Measure success through analytics tools
  • Investigate sponsored tweets and verified accounts
arrow

Social Media Press Releases

Enquire
close
About this course:
This workshop is for small groups to set up a Social Media Press Room with Social Media Press Releases integrated with Facebook & Twitter. Includes Measurement.

Template Design © VibeThemes. All rights reserved.
X